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        Stubb's Story

        Fifty years ago, after feeding thousands as a mess sergeant during the Korean War, C.B. Stubblefield, known simply as “Stubb”, opened his own bar-b-q joint in Lubbock, TX. The ramshackle building soon turned into a hangout for local and touring country and blues legends who would stop by to play for a plate of their favorite bar-b-q. When Stubb later moved to Austin, he was urged by friends and patrons to sell his signature sauce. So using old whiskey bottles and jam jars, Stubb began hand-bottling his sauce for sale, corking each makeshift container with a jalapeño. While our bottling methods have changed, Stubb’s belief in legendary ingredients, hard work and careful craftsmanship remains the backbone of the company that proudly bears his name. We hope our sauces inspire you to create your own delicious dishes in celebration of the 50th anniversary of Stubb’s bar-b-q beginnings.


        1931

        March 7, 1931: Stubb's Birthday

        Christopher B. “Stubb” Stubblefield is born in Navasota, Texas to a Baptist evangelist preacher and his wife. One of twelve children, Stubb’s family made a living picking cotton.


        1967

        Stubb in the Army

        While serving in the Korean War, Stubb was a mess sergeant. His friends say the mess hall was the first real incarnation of Stubb’s Bar-B-Q. In 1967, Stubb was honourably discharged from the Army with two Purple Hearts. Afterward, he returned to Lubbock.


        1968

        Stubb's Bar-B-Q Opens in Lubbock

        The first Stubb’s Legendary Bar-B-Q opened in Lubbock, Texas. The original building was small, only able to fit 75 patrons (though occasionally a few extra squeezed in to catch some live music). It was here that Stubb’s name first became synonymous with barbecue and blues.


        1985

        Stubb Leaves Lubbock

        A series of events forced Stubb to close his doors in Lubbock. “Let’s put it this way, I got run out of Lubbock ‘cause I was broke, busted, and disgusted. I can’t fight the IRS with barbecue and sauce,” he told Texas Monthly.


        1986

        Stubb's Re-Opens in Austin

        Not long after closing the original restaurant, Stubb reopened Stubb’s Legendary Bar-B-Q in Austin, Texas. The building was located off I-35 in Austin.


        1991

        Stubb Appears on Letterman

        After Stubb’s friend Joe Ely took a bottle of Stubb’s Bar-B-Q Sauce with him to his performance on Late Night with David Letterman, Stubb himself was invited to the show. He cooked for the audience and crew; this was where he first told the world that his sauces were made with “Love & Happiness”.


        1992

        Stubb's Sauce in the Grocery Store

        With recipes from the original Stubb’s Legendary Bar-B-Q restaurant, Stubb began selling his Bar-B-Q sauces in grocery stores. The first two Stubb’s flavors were Original and Spicy. At that time, Stubb was still making everything by hand using a 60 gallon cooker and a paddleboat oar to stir the sauce!


        1993

        Demand for Stubb's Sauce Increases

        Eventually, Stubb couldn’t keep up with demand for his sauce and continue making it by hand. So, he sought out people who could still make it in small batches, but had a larger capacity for production. The story goes, Stubb was waiting in a conference room for these new folks to try and recreate his signature recipe when suddenly, he looked up from the table, sniffed the air and proclaimed joyfully, “That’s Stubb’s!”


        1994

        Stubb Sells Marinades

        Stubb was out selling his sauces. He spent much of this year visiting tradeshows, where he cooked up buttermilk pies, black eyed peas and other fixings to help build his business and his name. Around the same time, Stubb came out with two marinades, one for chicken and one for pork, to make cooking even easier for folks at home.


        1995

        Stubb Passes Away

        In May, Stubb left us to tend to the smoker in the sky, and now there’s some extra Love & Happiness looking out over barbecue lovers everywhere.

        1996

        Stubb's Austin Opens

        Stubb’s Austin, the restaurant and music venue, opened at 801 Red River. Stubb had been very involved in the planning of the restaurant, but he left us too soon to see it completed.

        1998

        Stubb's Goes International

        Stubb’s hops across the pond, spreading “Love & Happiness” to barbecue-hungry folks in England. Our marinades and sauces are now available in in the UK.

        2004

        Stubb’s Smokey Mesquite Introduced

        Stubb’s Smokey Mesquite Bar-B-Q Sauce became available in stores. Since Stubb was an experimenter in the kitchen he would have encouraged the company to continue coming up with new recipes for Love & Happiness.


        2008

        Stubb’s Returns to Real Ingredients

        With increased public interest in high fructose corn syrup, Stubb’s wanted to ensure that our products were consistent with C.B. Stubblefield’s original recipes. This lead us to a renewed commitment to using natural sweetners like sugar, brown sugar, and molasses. Around the same time, Stubb’s Honey Pecan Bar-B-Q Sauce, Hickory Bourbon Bar-B-Q Sauce and Texas Steakhouse Marinade were all released.

        2010

        Stubb's is Certified Gluten-Free

        Love & Happiness have been in Stubb’s products since the beginning, but starting in 2010, Stubb’s products were certified gluten free, so just about everybody can enjoy Legendary Texas Flavor.

        2011

        Stubb's Goes Nationwide

        Stubb’s tradition of sharing good barbecue with everyone continued as Walmart began selling Stubb’s products, allowing customers to find them nationwide. This year also marked the release of our new injectable marinades: Texas Butter and Chipotle Butter. These delicious marinades bring a warm, buttery taste that enhances the flavor of poultry, pork, or beef.

        2012

        Sweet Heat Bar-B-Q Sauce Introduced

        Sweet Heat Bar-B-Q Sauce, a delicious balance of heat, brown sugar and molasses, hits store shelves. In addition, Stubb’s creates a new line of rubs formulated to enhance the flavor of each kind of meat: Bar-B-Q, Pork, Chicken, Beef and Steak.

        2013

        Stubb’s Label gets a new Authentic Look

        Stubb believed, “We’ve got a very, very special thing here, dedicated to the people who love BBQ”. With that in mind, we redesigned the labels to harken back to Stubb’s roots and look more like the original handmade Stubb’s label.

        2014

        Stubb’s Cookin’ Sauces Make Dinner Real Good and Real Simple

        Stubb loved making great food for people to enjoy. Stubb’s new Cookin’ Sauces let customers create quick, delicious meals using their own fresh ingredients with the Stubb’s bold sauce and spice packets to bring on the flavor.

        2017

        Stubb’s continues its tradition of giving you authentic Legendary Texas Flavor with quality ingredients. Many of our Bar-B-Q Sauces, Marinades and Rubs are now labeled non-GMO project verified!

        2018

        Stubb’s 50th anniversary sauce merges two generations of Bar-B-Q experts – Stubb, and his grandson, Rocky. As a tribute to the legend himself, this sauce spreads Stubb’s “Love and Happiness” with rich, warm flavors like allspice, cinnamon and black pepper.

        2019

        Stubb inducted to Barbecue Hall of Fame®

        C.B Stubblefield joins the official ranks of BBQ royalty with an induction into the American Royal Association Barbecue Hall of Fame. A prestigious honor awarded to just three individuals a year, grandsons Rocky and Reggie Stubblefield accept on his behalf. Stubb’s legacy as a pitmaster and legendary BBQ maker continue to live on.